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THE PROJECT SCOPE

Brand Redesign,
E-Marketing, & Website Audit for Love, Ellison Jewelry

Brand Redesign

Love, Ellison is a jewelry brand founded by a passionate individual who was inspired by her daughter's love for African Elephants. The brand donates 50% of its proceeds to elephant sanctuaries, merging elegance with purpose. The goal of this project was to refine the brand’s identity to better target mature women seeking elevated, affordable, everyday jewelry, while still staying true to its core values of elegance and charitable impact.

We developed a design language rooted in understated elegance, with a color palette inspired by the raw, natural beauty of the materials that define Love, Ellison. Soft, tonal hues and rich textures create a sense of depth, while the interplay of light and deep forest greens adds contrast, guiding the user through a journey of clarity and emotion—reflecting the artistry and essence of each piece.

“After one great conversation with Liz she was able to see exactly what the heart of my brand was about. She created branding that conveyed our mission with beauty.”

– Julie Liechty | Love, Ellison