Living Dappled Vitiligo Branding

Project Scope

In 2025, I partnered with the founder of Living Dappled — a lifestyle brand dedicated to helping women thrive with vitiligo — to lead a brand refresh that honored its roots while evolving its identity.

Originally founded in 2016, Living Dappled began as a personal blog and community space. By 2024, the founder had taken the brand full-time, marking a new chapter that called for a more refined and healthcare-aligned visual direction. Together, we worked to elevate the brand into a more mature, trustworthy presence — one that could speak to both the emotional and informational needs of its audience.

Services

Brand Identity
Brand Guidelines
Art Direction
Email Templates
Website Direction
Social Media Templates

About the Brand Refresh

The refresh focused on maintaining the warmth, optimism, and authenticity that have always defined Living Dappled, while weaving in more polished and professional design elements to reflect its growing authority in the health and wellness space. The result is a brand that remains lifestyle-driven at its core, but now feels ready for larger partnerships, advocacy, and impact.