Designed a brand identity that represents classic femininity while edging on the side of flirty, bohemian, and playful. Through vibrant florals, textured ruffles, and bold patterns, the collection inspires women to embrace their romantic and whimsical side, seeking adventure, excitement, and celebration.

This project involved working with the clothing designer to name the brand, build out the customer persona, as design the logo and cohesive branding elements such as hang tag and woven tag. The Hang Tag is printed on woven cotton paper and paired with a gold grommet and safety pin. Pairing this design with a velvet ribbon leans into the soft, romantic nature of the garments.