Art Direction

Brand Design

Brand Strategy

Web Design & Consultation

This rebrand transformed Olivia James into Elizabeth James The Label—a more elevated, artistic, and handcrafted womenswear brand. The project defined a clear brand positioning that balances sophistication with wearability, creating a contemporary collection women can rely on from morning meetings to evening events.

The work included a deep dive into the target audience, shaping messaging for modern women—mothers, professionals, and travelers—who value effortless style, individuality, and confidence. A refined tone of voice was established: sophisticated yet approachable, aspirational while staying grounded in real-life versatility.