Project Scope
I designed the elevated brand transformation of Elizabeth James the Label, a Charleston-based fashion brand evolving from Olivia James the Label. Our strategic brand design and identity refresh highlight the shift from cotton-printed dresses to luxurious silk fabrics and artisan prints. With a refined monogram logo, clean lines, and a vibrant, high-contrast color palette, the new website and branding capture the essence of modern elegance. Explore the seamless transition of style and craftsmanship with Elizabeth James.
Prior to building out the brand design we worked on the brands identity which included, customer personas, selling propositions, keywords, and strategy.
