Charm Lane Logos & Pattern Designs
We partnered with influencer Alexa Archibald of Charm Lane to create a cohesive and elevated brand identity design for her lifestyle platform. The collaboration included a custom logo design, blue-and-white inspired brand color palette, and bespoke illustrated brand patterns tailored specifically for her blog, Instagram, and marketing materials.
Moodboard
Building her Brand for Retail Expansion
Designed to resonate with her audience of more than 160K followers, the branding package brings a polished and recognizable look across her digital presence also given her the visual language to spread into her retail line. The result is a refined influencer branding system that strengthens Charm Lane’s visual identity while creating a memorable and consistent experience across social media, content, and marketing channels.
Logo System
Primary Logo
Secondary Logo
Symbol
