As Contract Creative Director for Saint Bernard, I guided the brand’s strategic direction and creative execution. Over a 6-month engagement, I developed and implemented a comprehensive brand strategy that unified design, marketing, and photography. I also led the team in executing seasonal and holiday campaigns—managing the full process from photoshoot production through social media rollout and e-marketing releases. This work ensured a cohesive, elevated presence across all customer touchpoints.
I revised the website and marketing through thoughtful data driven analtyics.